Cloud money animated gif
“If you can transform parts of the show into animated GIFs then all of a sudden there’s little bits of it that you can do things with. “If you’re making a television show there’s only one thing you can do with it, which is watch it,” Davison said. Fans of the show or producers of the show can take clips and make animated GIFs to post onto the Tumblr account to engage audiences on the Internet. Say there is a television show that has a Tumblr. student at NYU’s Department of Media Culture and Communication who has worked with Know Your Meme, a website that researches and documents viral Internet culture, gave me a great example of the middle ground the GIF can cover.
The GIF though, it’s pretty simple and it’s fairly versatile. A video is complex, but it can say or do pretty much anything. Through the sharability of the GIF, there’s a huge opportunity for both individuals and companies to get their image and their products seen not just by a ton of people quickly, but to leverage that virility in ways video and photo can’t quite matchĪ photo is easy, but it has a lot of limitations. “You can just click it and save it on your computer you don’t have to jump through hoops or dig through HTML code. “It’s a super simple, easily shareable format,” Rader said. They said the biggest thing about the GIF is how quickly it can be passed around, mostly due to the brevity of the content-a loop of about a few seconds-, and how simple the technology is. The next few weeks clients will start to reach out.” “All of a sudden we’ll see it tweeted a few more times and then all of a sudden it’s on 100 blogs because it’s passed around. “We get most of our jobs just because our work is shared,” Reed said. GIF got their starts after their animated GIFs went viral on the internet. The animated GIF is kind of like a fun version of the flu-it’s shared easily and it’s shared fast, and just like medical companies that sell flu vaccinations, there’s money to be made off the virus.īoth Reed + Rader and the guys of Mr. “People are always going to need photos and logos for certain things, and especially now with GIFs being really hot, they want to take that extra step to make it a bit more special,” Portillo said. The two have created GIFs for Anthony Bourdain (a moving photo of the celebrity chef making a very Bourdain-esque hand gesture), Jimmy Fallon, MTV and worked with XXL magazine to GIF Rick Ross. The work that we make just has more of an impact than just a logo.” “Like a static JPEG, somebody could draw you a really cool picture, but if that picture moved it just makes it that much greater. “People want something that looks cool,” Repeat said. Just in the last year they said the demand for animated GIF advertisements has exploded.
GIF, are also making money by creating content for big companies. Jimmy Repeat and Mark Portillo, another pair of New York artists who run the GIF Tumblr, Mr. It’s through commissioned work like this that Reed and Rader make a living.Īrtists have a chance to experiment with a mostly uncharted form of art and in turn can sell it to big brands like Victoria’s Secret that are looking for innovative ways to engage customers, especially younger ones with whom the GIF is trending. This relationship works the same way any photographer or designer would sell the rights for a photo or logo to be published in a magazine or on a billboard, except it’s through a file format that hasn’t been popular for about a decade.